IKEA emhasized its focus to online marketing at the end of 2008. Varies web campaigns and projects were developed by Agenda. I was responsible for the design of edm and blog. The cencept was to introducd home deco tips and stories.
IKEA eMagazine - 2009
Each Month, IKEA Taiwan created topics to promote each of its offerings. The related articles also available on its blog. This eMagazine was keep customers up to date for the latest news. The client wanted the design to be more like a print magazine.
IKEA Blog - 2009
IKEA has a blog on Wretch for a long time, but its image was never match with its brand. As social media became increasing more important , it needed a fresh look. The blog offered home living tips and ideas that were quite handy. IKEA needed its blog to have fresher look and feel to attract more users.
