Citi had a very strict guideline. Since it is a large organization, different people has different understanding. My job was to help close those gaps by providing creative solutions.
Master Card Promotion - 2009
Though the navigation normally should not place on top of the KV, I still tried to pich the ideas.
Gasoline Promotion - 2009
Citi's strict guideline is at it's best on "red arch", specific image percentage and font proportion are required. A simple design like this could use a small animation to catch the attention..
Citi Offcial Site Revamp - 2009
A major brand revamp project. It is important to balance between the global guidance and local relevancy.
Winter Reward Flash Catalog - 2009
An interactive Flash catalog thatshowcase the best selected products for winter 2009.
